DOODAH

Materials & Care

What goes into every Doodah Mat — and how to keep it looking good for years.


We believe a mat your family lives on every day deserves the same honesty as anything else you'd bring into your home. So here's exactly what a DOODAH is made of, how it's built, and how to care for it. No mystery, no marketing fog.

The Core — High-Density Memory Foam

At the heart of every DOODAH is a 3cm layer of 30 D high-density memory foam . We chose this thickness deliberately. Thinner mats feel hard underfoot within minutes; thicker ones turn bulky and dominate a room.

High-density foam matters because it holds its shape. Cheaper foam compresses and flattens where it's used most, leaving dents and soft spots within weeks.

The Surface - Woven for Real Life

The surface fabric was chosen for three key qualities: a soft, luxurious feel that's gentle on skin, minimised visible footprints and marks, and excellent stain resistance for everyday family use.

The Base - Stays Where You Put It


The underside features a anti-slip backing / grip layer that keeps the mat from sliding on the hard tiled and stone floors common across UAE homes. No bunching, no curling edges, no chasing it back into place.

Safety - Built for the People Who Matter Most

DOODAH is designed for the family's most vulnerable members, so safety isn't a feature — it's the foundation.

Your family’s safety is our priority.

DOODAH mats are certified to OEKO-TEX® Standard 100 — an internationally recognised standard confirming the materials have been tested for harmful substances and are safe for babies, children and the whole family.

Dimensions

Specifications

Size 3m × 2m
Thicknes 3cm
Foam Slow-rebound memory foam, 35D density
Surface Soft-touch, stain resistant, low-tracking finish
Backing Non-slip
Border Narrow profile
Certification OEKO-TEX® Standard 100
Designs Four exclusive designs on a shared colour palette

Caring for Your DOODAH

A DOODAH is made to be low-effort. Here's how to keep it looking its best.

Everyday cleaning
Keeping your DOODAH looking beautiful is simple.

  • Vacuum regularly to remove dust and everyday dirt.
  • For spills, blot immediately with a clean cloth or paper towel.
  • If needed, wipe gently with a soft cloth, warm water and a small amount of mild soap.

Our mats are designed to be highly stain resistant, making everyday family life easy.

What to avoid

  • Harsh chemicals or bleach, which can damage the surface and colour
  • Machine washing or tumble drying, unless stated safe
  • Leaving it folded for long periods — store flat or rolled

Drying

Always allow to dry fully before use.

Why We Made It This Way

Every choice here comes back to one belief: children are built from the ground up. The floor is where crawling, playing, reading, and growing happen — and it deserves to be as thoughtfully made as any other part of your home. A DOODAH isn't a plastic thing you pull out and hide away. It's a considered piece, made to be lived on, every single day.

A softer place to land.

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